Shoes and apparel industry, leveraging the brand event marketing to achieve a new leap forward
Now, with all kinds of media, advertising prices climbing, not to become the advertising standard king is so popular in previous years, the advertising of diminishing marginal cases, more shoes and apparel companies are increasing advertising costs, bringing the sales are less than satisfactory, especially for the many new products, shoes and apparel market, how to get the consumer's attention and try to be essential. In this regard, shoes and apparel companies can choose some of the more pragmatic approach to seek a breakthrough.
Deus Ex competitive manufacturing event
World War is often set off by a chance event, such as World War I caused the original is a patriotic young Principe Serbia assassination of Grand Duke Ferdinand of Austria-Hungary caused by heads of state, which is the name of Sarajevo, About 40 million casualties resulted, bringing shopping malls such as battlefield, constantly creating events that enable organizations to quickly thrust. Initiative to create marketing events, become the focus of the media and consumers, will have a natural sales and popularity increase dramatically. Here I want to say a few words, and now no matter the domestic FMCG or just the shoes and apparel brand Ye Hao, most of the market share occupied by multinational corporations, they are not only abundant capital, technology and brand, will the use of social incidents and emergencies to achieve leapfrog development. But at the same time we should also be noted that sometimes an event marketing and skills to grasp the sense of proportion. If the product value against the market value and cognitive areas, but long-term development of enterprises adversely affected.
With the development of social events across the flow
If they made no events can take this chance to marketing. Currently, China's shoes market and products, consumer concept that there are many opportunities for misunderstanding and immature, who would in the manufacture and use of large events, who will be able to Wan Ma, the come to the fore, a strong brand success, such as Aokang Shoes, 1985 Wenzhou shoes as cutting corners, causing the national consumer resentment, many places will burn for a boycott of Wenzhou shoes, leather shoes after O'Connell order to highlight the excellent quality of its own in 1999, O'Connell boss Wangzhentao he burned 2000 pairs of match-fixing in Hangzhou O'Connell to the counterfeit shoes seized in the form of Wenzhou shoes rectification of names.
Create an event to create new development opportunities
As the biggest names chaired Wu said: The reason why blow victorious, not his good fight, but he will choose the battlefield, Sun Bin Weiweijiuzhao the Warring States Period, Pang Juan into the senior Jedi Maling Road, forcing a large general suicide, a wash to avenge. As for the shoes and apparel industry, the creation of the event, is to create new business opportunities, and now the EU import standards to improve shoes, for those who take the low carbon transition route is a business opportunity. After all, shoes are in the business end sales battle severely beaten, can thrust, through event marketing in a dynamic competitive market to maintain our edge, a winning situation gained more energy.
Now, with all kinds of media, advertising prices climbing, not to become the advertising standard king is so popular in previous years, the advertising of diminishing marginal cases, more shoes and apparel companies are increasing advertising costs, bringing the sales are less than satisfactory, especially for the many new products, shoes and apparel market, how to get the consumer's attention and try to be essential. In this regard, shoes and apparel companies can choose some of the more pragmatic approach to seek a breakthrough.
Deus Ex competitive manufacturing event
World War is often set off by a chance event, such as World War I caused the original is a patriotic young Principe Serbia assassination of Grand Duke Ferdinand of Austria-Hungary caused by heads of state, which is the name of Sarajevo, About 40 million casualties resulted, bringing shopping malls such as battlefield, constantly creating events that enable organizations to quickly thrust. Initiative to create marketing events, become the focus of the media and consumers, will have a natural sales and popularity increase dramatically. Here I want to say a few words, and now no matter the domestic FMCG or just the shoes and apparel brand Ye Hao, most of the market share occupied by multinational corporations, they are not only abundant capital, technology and brand, will the use of social incidents and emergencies to achieve leapfrog development. But at the same time we should also be noted that sometimes an event marketing and skills to grasp the sense of proportion. If the product value against the market value and cognitive areas, but long-term development of enterprises adversely affected.
With the development of social events across the flow
If they made no events can take this chance to marketing. Currently, China's shoes market and products, consumer concept that there are many opportunities for misunderstanding and immature, who would in the manufacture and use of large events, who will be able to Wan Ma, the come to the fore, a strong brand success, such as Aokang Shoes, 1985 Wenzhou shoes as cutting corners, causing the national consumer resentment, many places will burn for a boycott of Wenzhou shoes, leather shoes after O'Connell order to highlight the excellent quality of its own in 1999, O'Connell boss Wangzhentao he burned 2000 pairs of match-fixing in Hangzhou O'Connell to the counterfeit shoes seized in the form of Wenzhou shoes rectification of names.
Create an event to create new development opportunities
As the biggest names chaired Wu said: The reason why blow victorious, not his good fight, but he will choose the battlefield, Sun Bin Weiweijiuzhao the Warring States Period, Pang Juan into the senior Jedi Maling Road, forcing a large general suicide, a wash to avenge. As for the shoes and apparel industry, the creation of the event, is to create new business opportunities, and now the EU import standards to improve shoes, for those who take the low carbon transition route is a business opportunity. After all, shoes are in the business end sales battle severely beaten, can thrust, through event marketing in a dynamic competitive market to maintain our edge, a winning situation gained more energy.
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